In this episode of ‘Elevate Hotel Design,’ host Lorraine Francis from Cadiz Collaboration welcomes Rich Levins, Senior Vice President at Fulcrum Hospitality. Rich provides a deep dive into the intricacies of hospitality asset management and development. They discuss significant transformation projects like the conversion of Cambria hotels in Sonoma and Napa into Hilton Tapestry hotels. Rich shares his personal journey from aspiring chef to hospitality expert, emphasizing the importance of collaboration, relationships, and strategic planning in the industry. Additionally, they explore upcoming trends, challenges, and the critical role of thoughtful design and management in elevating the hospitality experience. Tune in to gain valuable insights and hear inspiring stories from the world of hotel design and management.

00:00 Welcome to Elevate Hotel Design
00:13 Introducing Rich Levins from Fulcrum Hospitality
01:22 Rich Levins’ Journey into Hospitality
03:26 Starting at Fulcrum Hospitality
06:12 Role of an Asset Manager
08:06 Partnership with Ohana Real Estate Investors
09:50 Transforming Cambria Hotels into Hilton Tapestry
19:27 Design and Development Trends in Hospitality
21:46 New Construction Challenges in Aruba
28:03 The Allure of Aruba: A Year-Round Destination
28:38 Development Challenges and Opportunities
31:04 The Importance of Collaboration in Hospitality
34:16 Navigating Project Hurdles and Success Stories
38:10 Current Market Challenges and Financing
45:17 Words of Wisdom for Aspiring Hoteliers
49:54 Balancing Personal and Professional Life
52:46 Conclusion and Future Insights