In this episode of Elevate Hotel Design, host Lorraine Francis of Cadiz Collaboration dives into the role of color in hospitality design with guest Amanda Malson, founder and principal of Common Standard. Amanda discusses her journey in design, the influence of her creative upbringing, and how she fearlessly uses color to provoke emotion and enhance guest experiences. Listen to Amanda’s insights on transformative colors, maintaining brand integrity, and the vibrant community that supports her vision.

00:00 Introduction to Elevate Hotel Design Podcast
00:14 Meet Amanda Malson: The Colorist at Heart
02:18 Amanda’s Journey into Design
04:00 The Influence of Color in Amanda’s Life
09:08 Color in Hospitality Design
13:51 Teaching Color Theory
17:12 The Power of Color in Branding
21:23 Balancing Risk and Timeless Design
23:42 Rediscovering Inspiration in Mexico City
24:16 Sources of Artistic Inspiration
24:25 The Influence of Portuguese Tiles
25:07 The Power of Social Media in Design
26:11 Exploring Vintage Design
27:00 The Importance of Community in Vintage Design
28:24 Memories and Stories in Design
30:07 Lightning Round: Design Essentials
30:56 Conclusion and Farewell