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Hot Takes - is strategy dead?

Hot Takes - is strategy dead?

Update: 2025-07-30
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We’re in a world where five-year plans don’t last five months, market dynamics shift overnight and AI rewrites the rules weekly.

Traditional strategy-making is cracking under pressure. The question isn’t whether we need strategy, but how to make it resilient, dynamic, and alive. What if strategy wasn’t a static document, but an ongoing practice of adaptation, sensemaking, and navigation?

I’m joined by RMIT FORWARD Fellows Marc Chataigner,  strategist and service designer with 20 years of international experience, and Peter Creeden , global supply chain leader maritime logistics specialist, to talk about what nimble, flexible strategy might look like, why it’s important to align strategy, what happens when there are human and non-human actors working together - and what sailing can teach us about strategy.

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00:58  Navigating Complexity in Global Supply Chains
02:31  The Evolving Definition of Strategy
04:20  Adapting Corporate Strategy to Modern Challenges
07:35  Strategic Failures


For the full video and show notes, head here: https://vimeo.com/1105696515


To learn more about RMIT University FORWARD, and our 50+ global ecosystem of world-class Industry Fellows who we assemble into fluid teams to work as strategic partners with organisations to ensure they have the right help when they need it, head to https://rmit-forward.org
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Hot Takes - is strategy dead?

Hot Takes - is strategy dead?

RMIT FORWARD - Future Skills and Workforce Transformation