We're doing something different in this episode. We recorded it at HubSpot's INBOUND conference, and rather than having just one single episode guest, we interviewed marketing and RevOps leaders from 5 very different companies—each with their own specific approach to attracting, converting, and retaining customers.

You'll hear how companies structure their go-to-market motions across:

- Inbound marketing and demand generation

- SDR/AE handoffs and deal stage workflows

- Self-serve vs. high-touch enterprise sales

- Attribution tracking and reporting

- Event-based field marketing and referral programs

- Long-cycle sales driven by print and local ads

👥 Featured guests:

- Tim Phelps, First Orion

- Carmen Bodziak, Goodshuffle

- Tanya Littlefield, Amplitude

- Eryn Lueders, Basis Theory

- Nathaniel Frisch, United Energy Workers Healthcare

Whether you're running a SaaS company, a healthcare organization, or anywhere in between, this episode gives you real-world insights into how others make GTM work.

📌 Got a unique GTM process at your company? Drop it in the comments to let us know. We'd love to hear about it.