Marketing Ops Buildouts for Effective Attribution and Lead Scoring
Update: 2023-12-07
Description
In this episode we go into the operational side of marketing: how to run all the systems and data that power a company's sales and marketing efforts. We talk to Travis Johnson, who leads marketing operations at Velo3D.
We talk through how they run Salesforce and Marketo together, how they structure their data in the systems, how they do campaigns, attribution, and lead scoring, and much more.
Give this episode a listen to learn from Travis how to built out a whip-smart operational machine for your own company's marketing engine.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
