DiscoverOpen MarketHow AI Disruption Will Affect Advertising Jobs and Romanticizing the Open Web
How AI Disruption Will Affect Advertising Jobs and Romanticizing the Open Web

How AI Disruption Will Affect Advertising Jobs and Romanticizing the Open Web

Update: 2025-06-18
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First, Eric shares a prediction from Anthropic's CEO on AI-fueled labor disruption and examines how that will affect jobs in advertising, media, and adtech. Then, Joe shares his critique of romanticizing the open web and clarifies three things adtech companies should be thinking about when considering the future of the open web: what consumers want, what advertisers want, and websites vs CTV, audio, and DOOH.



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How AI Disruption Will Affect Advertising Jobs and Romanticizing the Open Web

How AI Disruption Will Affect Advertising Jobs and Romanticizing the Open Web

Joe Zappa & Eric Franchi