How AI and data are revolutionising customer loyalty programs
Description
Join us for an insightful episode with Liz Gaskin-Payne, a leader at IAG Loyalty, as we explore the fascinating world of customer loyalty programs and digital transformation. Liz shares her unique career journey, beginning as a broadcast engineer and evolving into a pivotal figure in loyalty management. Throughout her journey, she has developed invaluable skills that revolve around problem-solving, customer engagement and strategic thinking.
In this episode, we delve into how data and AI are reshaping customer experiences in a rapidly changing landscape. Liz discusses the importance of personalisation in loyalty programs and the necessity of understanding customer behaviours for successful engagement.
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