Retail is changing fast and River Island is already running ahead of the curve.

In this episode of Marketing in the Madness, we dig into how the brand is building smarter systems, faster teams, and better customer experiences using AI.

From automated code generation to an internal AI platform called Delta, River Island’s tech team is turning innovation into a daily habit.

We talk about what’s next for the brand, how AI is transforming retail operations, and why now’s the moment to plug in and start experimenting.

What you’ll learn:

- How River Island is building AI into its day-to-day operations

- Why “test and learn” cultures are reshaping the retail playbook

- The power of modular tools like Delta

- What’s next for customer experience across web and stores

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Chapters

00:00 – AI is now driving 50% of online traffic

00:24 – The rise of test-and-learn cultures

01:18 – How AI models are reshaping search

02:28 – Inside River Island’s AI engine: Delta

05:26 – The power (and risk) of new AI tools

06:39 – AI’s future: scary or exciting?

06:52 – River Island’s next chapter in innovation

07:53 – Building smarter stores and better systems

Simon Pakenham-Walsh

https://www.linkedin.com/in/simon-pakenham-walsh/

Katie Street

https://www.linkedin.com/in/katiestreet/

https://www.instagram.com/streetmate/

Marketing in the Madness

Street Agency

https://street.agency/

https://www.instagram.com/street.agency/

https://www.linkedin.com/company/streetagency/