DiscoverMarketing in the MadnessHow the 95/5 Rule Could Save Your Business with LinkedIn B2B Institute
How the 95/5 Rule Could Save Your Business with LinkedIn B2B Institute

How the 95/5 Rule Could Save Your Business with LinkedIn B2B Institute

Update: 2025-09-23
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95% of your market isn’t buying today. So why are you still selling like they are?


This mini episode of Marketing in the Madness drops the honest truth about the 95/5 Rule and why long-term brand fame beats short-term sales hype every single time!


In this cut from our full conversation, we get into:


👉 Why showing up consistently matters more than pushing harder

👉 How to stay in front of the 95% who’ll buy later

👉 The unfair advantage of brand fame in B2B


This is street-level strategy for marketers who actually want to play the long game and win.


Jennifer Shaw-Sweet

https://www.linkedin.com/in/jennifer-shaw-sweet-7134a56/


Katie Street

https://www.linkedin.com/in/katiestreet/

https://www.instagram.com/streetmate/


Marketing in the Madness

https://www.instagram.com/marketinginthemadness/


Street Agency

https://street.agency/

https://www.instagram.com/street.agency/

https://www.linkedin.com/company/streetagency/

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How the 95/5 Rule Could Save Your Business with LinkedIn B2B Institute

How the 95/5 Rule Could Save Your Business with LinkedIn B2B Institute

Marketing in the Madness