DiscoverDaybreakHow Acko beat Godigit with just 15 health-insurance agents
How Acko beat Godigit with just 15 health-insurance agents

How Acko beat Godigit with just 15 health-insurance agents

Update: 2025-01-21
Share

Description

A dialogue from Munnabhai has become the ultimate source of inspiration for Acko, a digital general insurer. 

"When someone’s dying, do they necessarily have to fill out forms?"

 The Ken spoke to multiple Acko executives who said that this line is frequently repeated in meetings of its 21-month-old retail health insurance business. The inspiration seems to be working.  

Despite being new to the retail health insurance game,  the company was able to sell health insurance policies worth about Rs 51 crore in the segment. That’s 40 per cent more than Godigit, which is listed and had the advantage of being around longer. 


Most people who understand this space are  thrown off by the route it has gone down. You see, conventionally, the industry has depended heavily on agents and point of sale personnel to sell policies. But Acko has no interest in this approach. 


Tune in.

Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.


Comments 
In Channel
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

How Acko beat Godigit with just 15 health-insurance agents

How Acko beat Godigit with just 15 health-insurance agents

The Ken

We and our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes. By using our website and our services, you agree to our use of cookies as described in our Cookie Policy.