How Athlete-Owned Media is Changing the Game
Update: 2025-09-17
Description
Networks aren’t bringing the eyes and attention to athletes.
On this episode of The Attention Shift, join Ed, Jo, and Lee as they discuss how superstars are building direct relationships with their audience and blowing traditional media models out of the water when it comes to engagement.
So if networks aren’t bringing the eyes and attention, what are they bringing to the table for athletes? Listen and let us know your take.
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