The landscape in today’s business realm is constantly changing, driven by technological advances, evolving consumer preferences, and global connectivity. In this dynamic landscape, two key pillars stand tall: B2B partnerships and growth hacking.  

B2B partnerships, once considered as traditional collaborations between companies, have now evolved into strategic alliances crucial for driving innovations 

, accessing new markets, and driving sustainable growth.   

Concurrently, growth hacking has emerged as a powerful methodology, enabling businesses to expand rapidly and breakthrough success through unconventional yet highly effective means.   

However, amidst these strategies lies a crucial yet often overlooked factor: cultural differences. As businesses transcend geographical boundaries, understanding and navigating diverse cultural landscapes have become essential to establishing meaningful relationships and enabling collaborative ventures.   

To explore the intricacies of B2B partnerships, growth hacking, and the critical role of cultural intelligence in today's interconnected business world, we kickoff our first interview from our series #Unfiltered Insights with Chris Salazar, EVP, Digital Growth.