Learn how to build and manage Brand Equity, so you can demonstrate to partners and clients the value of your brand.   Marketing managers, business strategists, analysts, and academics are all fascinated by the concept of brand equity. Duee to its importance in business toda, significant research efforts have been directed toward establishing and building brand equityy.    It is critical to ensure that the brand strategy aligns with the business plan to generate strong brand equity. Any misalignments will be discovered quickly, first by personnel and subsequently by customers.

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1) In this video, we will be talking more about the building and managing the brand equity and covering the following questions: - 

2) What is brand equity from the B2B perspective? 

3) How to strategically position the brand among the stakeholders? 

4) The impact of brand equity at the bottom of the funnel.