How Bill Ragan Roofing Tripled Revenue with Endless Customers

Update: 2025-10-08

Description

Ep.117 - Most companies say they care about education. Few build their business on it. In this episode of Endless Customers, Alex Winter sits down with Taffy Ragan and Matt Carter from Bill Ragan Roofing to unpack how a Nashville roofer tripled revenue by getting radically helpful with content and smarter with sales. It is a practical, no-fluff look at what happens when leadership commits, a content manager owns the plan, and the team sticks with it.You will hear how they made the Endless Customers System™ their daily playbook, from publishing to sales conversations to brand awareness. Real stories. Real wins. Lots you can borrow for your own team.

Highlights include:

Hiring a content manager and building a clear publishing cadence

Using Assignment Selling to shorten sales cycles with 1:1 video and pre-meeting content

Why localizing topics for Nashville made traffic far more valuable

Printing the Scorecard, tracking progress, and getting sales and marketing in the same room

The #FunRoofer radio campaign that boosted name recognition and made the phone ring

How they rode out a slow year and are now on pace for the biggest year in company history

If you want your team’s content to drive better-fit leads and easier sales conversations, this one is worth a listen.

Subscribe, rate, and follow for more straight-shooting conversations about content, sales, and building a brand people trust.

#EndlessCustomers #BillRaganRoofing #ContentMarketing #AssignmentSelling #SalesEnablement #B2BMarketing #IMPACT #MarketingLeadership
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