How Creating Content Led This Company To Acquisition
Update: 2025-11-26
Description
Ep.124 - Most leaders say they want scalable growth. Fewer are willing to build the culture it takes to get there. In this episode of Endless Customers, Alex Winter sits down with Jim Schultz, former CEO of Applied Educational Systems, to unpack how his team used the Endless Customers System™ to rebuild a company that was nearly out of options and turn it into a buyer-driven growth machine.This isn’t just a story about marketing. It’s a story about leadership, trust, and the power of showing up with answers.Jim shares how his team created momentum with no sales budget, how they made content everyone believed in, and why private equity firms fixated on their strategy when it came time to sell.
Highlights include:
- How AES generated 25,000 leads per year in a narrow B2B niche
- What it really takes to align teams around a trust-first mindset
- Why coaching helped drive lasting transformation
- The content philosophy that made their business acquisition-ready
If you’re leading a company and wondering what trust-based growth actually looks like in practice, this conversation delivers.
Subscribe, leave a review, and follow for more conversations about content, culture, and building businesses that buyers believe in.
#EndlessCustomers #ContentMarketing #SalesEnablement #TrustContent #MarketingLeadership
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Jim Schultz
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