Bleacher report is looking for new ways to make money. 

According to Digiday.com, Bleacher Report the digital sports company, creates content internally and does an analysis on whether they’d make more money selling it to another outlet or airing it on its platforms. That’s why the online sports outlet has sought out licensing deals with Facebook and Twitter 

It also formed a new, more centralized B/R Studio division which produced  a documentary called "Quiet Storm: The Ron Artest Story" which it sold to Showtime It’s also expected contribute to HBO Max which launches this spring. HBO Max and Bleacher report share a parent company WarnerMedia. 

Howard Mittman who took over as Bleacher Report’s CEO last year told C Space Studio’s James Kotecki at CES that its most profitable outlet is branded content.

Mittman says he’s seeking more money making opportunities including a new focus on sports betting and the culture around it. They’ve even gone so far as to build a studio and office space at Caeser’s palace in Las Vegas.

https://digiday.com/media/bleacher-report-chasing-licensing-revenue-2020/

https://www.youtube.com/watch?v=r3D_2lw4QUE