Louis Vutton and the NBA are teaming up . Fashion Magazine WWD reports that the partnership will start on the day of the first regular season game played in Paris on January 24th. 

This isn’t the first collaboration for Louis Vutton the luxury brand produced trophy cases for the America’s Cup, the FIFA World Cup, the Rugby World Cup and the french open. They’ve also worked in the world of Esports

NBA athletes like Russell Westbrook have made high fashion a part of their public persona. As Westbrook told Vogue prior to his appearance on the runway modeling Louis Vutton’s men’s line. 

Louis Vutton has got in the sportswear business over the last few years. Working with Supreme since 2017. Competitors Dior  and Prada are doing the same with long term partnerships with Jordan Brand and Adidas respectfully.