How Daniel Scharff Built the World’s Largest CPG Brand Community (And Why It’s Just the Start)
Update: 2025-07-29
Description
Daniel Scharff, Founder & CEO of Startup CPG and host of a top 0.5% global podcast, joins Lara Schmoisman to talk brand-building, retail truth bombs, and what it really takes to grow in the crowded CPG space.
We'll talk about:
- How Daniel scaled Startup CPG into the most trusted brand community in the industry.
- What most CPG founders get wrong when pitching to retailers.
- The surprising reason brand story is more important than ever (and how to actually tell it).
- Why “overnight success” is the biggest myth in consumer goods.
- The real-life challenges of launching a beverage brand—and hitting 3,000 doors in year one.
- Behind the mic: building a podcast that dominates the CPG space (and what guests really want).
- Lessons from 15 years in CPG—from corporate boardrooms to founder burnout and back.
- The one metric Daniel says every founder should track but most ignore.
For more information, visit Daniel Scharff' LinkedIn.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
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