Owning the Stage: The Global Vision Behind Cosmoprof with Liza Rapay
Update: 2025-06-17
Description
Beauty industry leader Liza Rapay joins Lara Schmoisman on Coffee Nº5 to unpack the strategy behind Cosmoprof’s global success, how brands can actually win at trade shows, and why purpose-driven leadership always scales better.
We'll talk about:
- Why building a show like Cosmoprof takes strategy—not just sparkle.
- What most beauty brands get wrong about trade shows.
- The mindset shift every founder needs before exhibiting.
- What Beauty New York is—and why it’s being called the Fashion Week of Beauty.
- Why storytelling, not just samples, makes or breaks a brand’s success.
- The resilience of the beauty industry (even through tariffs and global change).
For more information, visit Liza Rapay's LinkedIn.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
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