How DeBeers Convinced The Entire World That An Engagement Ring Must Be A Diamond Ring

Update: 2021-09-27

Description

Ever wondered why people almost exclusively pop the question with diamond rings? In this episode, we explore why diamond rings are by far the most popular engagement rings and the brilliant marketing campaign that made them so.

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How DeBeers Convinced The Entire World That An Engagement Ring Must Be A Diamond Ring

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How DeBeers Convinced The Entire World That An Engagement Ring Must Be A Diamond Ring

Mad Over Marketing

How DeBeers Convinced The Entire World That An Engagement Ring Must Be A Diamond Ring