How Procter & Gamble Brought Diaper Culture To China

Update: 2021-09-02

Description

People didn’t need diapers when P&G first introduced Pampers in China. No matter how affordable or convenient, they simply didn’t care for it. So how did Pampers crack a market that was virtually non-existent? Listen to find out.

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How Procter & Gamble Brought Diaper Culture To China

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How Procter & Gamble Brought Diaper Culture To China

Mad Over Marketing

How Procter & Gamble Brought Diaper Culture To China