So you've got an idea for a new brand or advertising campaign. How do you make sure it's effective? In this podcast, I share a simple one-two punch you can apply to your creative thinking. Before that, I go into what effectiveness means. I also talk about the difference between 'good' and 'bad' ideas. And why you shouldn't throw the 'bad' away. I hope you find the lesson useful. Don't forget to post a review to let me know what you think. >>> Check out my online video courses on Skillshare. You get free access for 14 days. Just search: ‘skillshare rob aspinall’