There's nothing worse as an ad creative than the dreaded blank page. When all your ideas seem stale. Or you just don't have a clue where to start. But fear not. Because in this episode, I'm going to share with you a secret creative trick that will help you produce fresh new conceps like clockwork, so the well of ideas never runs dry. It's a secret, because it's something we created as part of our Ideas On Demand course. But I'm going to share it with you in this podcast, as one of two exercises to get you thinking in new ways. The first is like a warm-up exercise called 'In Their Shoes', to get you thinking like your audience. But the real magic is in the second one, we call the 'Fresh Take on Familiar'. Together they form a mini creative agility workout that will stretch your mind, without sweating your brain. I hope it helps you out. And don't forget to post a review to let me know what you think. >>> Check out my online video courses on Skillshare. You get free access for 14 days. Just search: ‘skillshare rob aspinall’