DiscoverSide Hustle to Small BusinessHow Ethan Bull redefined the Executive Assistant world
How Ethan Bull redefined the Executive Assistant world

How Ethan Bull redefined the Executive Assistant world

Update: 2025-05-14
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Description

After spending many years as an Executive Assistant, Ethan Bull unexpectedly faced layoffs, forcing him to reconsider his career path. With his severance package as a financial cushion, Ethan and his wife, Stephanie, launched ProAssisting, a fractional EA company. Their business focuses on connecting highly skilled EAs with top-level executives, offering flexible, high-quality support without the need for a full-time hire.


 


-Chapters-


00:00 Intro


4:32 Entrepreneurial background


6:35 Starting ProAssisting


14:51 Keeping up with technology


16:16 Using AI in the company


19:44 Delegating tasks to an assistant


22:16 The future of the business


28:17 Work-life balance


31:51 Looking back on the business


34:27 Advice to other entrepreneurs


36:23 Closing and contact

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How Ethan Bull redefined the Executive Assistant world

How Ethan Bull redefined the Executive Assistant world

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