A friend of mine was telling me about an experiment that was conducted in the 1950s using rats the other day. I did some research and was absolutely fascinated by what I learned from it.

Let me share it with you and some of the takeaways I think may be applicable to us in the self-storage business.

**Self-Storage Turnaround Playbook**

https://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/

**Startup Checklist**

https://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/

**Cap Rate, ROI & IRR Calculator**

https://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/

**The 4 Critical Metrics Download**

https://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/

**Five Mistakes PDF*

https://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/

**Q1 2026 Virtual Self Storage Bootcamp Sign Up**

https://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/

**December 6, 2025 Fast-Track Your Self-Storage Success — Free Live Webinar**

https://creatingwealththroughselfstorage.lpages.co/2025-q4-webinar/

**Cap Rate, ROI & IRR Calculator**

https://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/

**Online Courses at The Quickstart Academy**

https://TheQuickStartAcademy.com/

**Listen on Apple Podcasts**

** 5 KPIs we measure**

https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/

**My blog**

Creating Wealth Through Self Storage

**Facebook**

https://www.facebook.com/markhelmselfstorage/

**Twitter**

Tweets by MarkHelmSelfSt

**The Storage World Analyzer**

http://storageworldanalyzer.com/

**The QuickStart Academy Store**

https://quick-start-academy.myshopify.com