How Google’s Q4 Updates Help you Beat Your Competition
Update: 2025-10-14
Description
Your ideal clients may not be buying a pergola in December—but they are Googling it.
In this episode, Katy breaks down Google’s newest Q4 updates and what they mean for luxury outdoor businesses selling high-consideration services. From discovery-driven search and storytelling in AI Overviews to smarter YouTube strategy and AI-powered ad tools, you’ll learn how to influence affluent buyers now so you win the work in spring.
You’ll learn:
- Why Q4 is your influence season (not your off-season)
- How search is shifting from keywords to storytelling
- Why your dream clients are researching you on YouTube
- How to market smarter with Google’s latest AI tools
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