How Google works: The rules for managing smart creatives (Schmidt, Rosenberg, & Eagle)
Update: 2025-11-22
Description
The management rules that worked for the industrial age are obsolete in the internet age. Why? Because the workforce has changed. We are no longer managing laborers; we are managing a new breed of employee who combines technical depth, business savvy, and creative flair.In today's 5-minute briefing on "How Google Works," written by its former CEO and SVP of Products, we introduce the concept of the "Smart Creative."
Discover why you can't micro-manage these people and why the primary job of leadership today is to build the environment where they can thrive.
Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.
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Discover why you can't micro-manage these people and why the primary job of leadership today is to build the environment where they can thrive.
Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.
Enjoyed this 5-minute briefing?
The full, 20-minute deep dive on this book is waiting for you in our premium feed.
Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀
Subscribe to Momentum Premium here!
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