In today's episode of Social Media Decoded, Michelle Thames pulls back the curtain on the real strategy behind selling out her recent live event — without relying on ads, hype marketing, or shouting online.

Instead, she breaks down the intentional approach that filled a room with powerful, purpose-driven women who showed up ready to grow, connect, and lead.

If you're tired of “post more, hustle harder” advice and you want a visibility system rooted in clarity, connection, and community — this episode is your blueprint.

In This Episode, You'll Learn:

Why events fill long before you announce them
The “relationship runway” every leader should build
How trust, not traffic, drives real demand
Seeding vs launching (and why timing matters)
The quiet strategy behind community-powered visibility

Plus — Michelle shares the biggest lessons from being in the room, and the mindset shift every entrepreneur needs right now.

Key Takeaways

• You don’t need to shout to be seen — you need alignment + consistency


• Relationships convert better than ads


• Selling out isn’t about urgency — it’s about belonging


• Real influence is built in conversations, not campaigns


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  Your brand becomes magnetic when your mission becomes clear

  
  

Momentum comes from proximity. People say yes when they already believe in you.

Resources Mentioned

• Follow Michelle on Instagram: @michellelthames


• DM the word VIP on Instagram to learn about VIP Strategy Days


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  Join the Elevate & Empower Collective 

  
  

sell out an event without ads, relationship marketing, community building, visibility strategy, personal branding, women entrepreneurs, leadership events, how to build demand, soft launch strategy, Michelle Thames podcast

Work With Michelle

Want Michelle to map your 90-day visibility plan + content system in one day — and deliver the assets?

DM VIP on Instagram. Spots limited each month.

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