How I Spent Money Inside My Business in 2025
Description
In this end-of-year episode, I’m breaking down how I spent money inside my business in 2025 — and more importantly, how I made those decisions.
This isn’t a profit report or an expense spreadsheet walkthrough. It’s a behind-the-scenes look at what I chose to invest in, what I outsourced, why the podcast is my biggest marketing expense, and how warm-up offers completely changed the way I decide who to work with and where to put my money.
I’m also sharing how this buying behavior pushed me to rethink my own warm-up offers, what I’m carrying into 2026, and why my word for the year is simplify.
If you’re thinking more intentionally about your spending, your offers, or how you want to work next year — this one’s for you.
In this episode, we cover:
- How I evaluate purchases and investments in my business
- What I outsource and why retainers matter to me
- Why the podcast is my biggest and best marketing investment
- How I use warm-up offers to test fit before committing long-term
- Why “no” can still be a powerful return on investment
- What’s changing (and staying) in 2026
Links Mentioned
1:1 60-Min Strategy & Implementation Calls
Ping Pong Offers Episode on Business-First Creatives
Offers I Invested In (aff links)
Sold Out Services with Emylee Williams
Dama on Demand with Dama Jue
Missed the Memo with Hollie of Latitude Lane
Sales Parade with Ceels Lockley
Cashflow Confident (now Six Figure Safety) with Emilie Nutley
Launch Your Own Way with Kelsey McCormick of Coming Up Roses
Say Less Sales Messaging Sprint with Chelsea Quint
Email Growth Club with Kylie Kelly
![Personalizing the Client Communication Experience with Geneviève Masioni [Email Like You Mean It Case Study]](https://s3.castbox.fm/04/c7/a3/bb80e323a22e9fcee84da0e5200bb615ce_scaled_v1_400.jpg "Personalizing the Client Communication Experience with Geneviève Masioni [Email Like You Mean It Case Study]")
United States
