How Jesse Cole Built a $1B+ Sports Empire — My First Million (Condensed)
Update: 2025-12-05
Description
Jesse Cole turned $268 and a garage into a billion-dollar entertainment-first sports brand by treating baseball like theater and attention as the raw material of business. This condensed version shrinks the original 1-hour My First Million episode to a focused 5-minute summary. Hosts Saam Paar and Shaan Puri walk you through Jesse Cole’s fan-first playbook — from wild live experiments and weekly creative sprints to operational metrics that shave minutes, speed lines, and scale merchandise and ticketing in-house. Learn practical lessons in startups, entrepreneurship, leadership, marketing, and cultural trends: make remarkable moments, iterate rapidly, measure fan behavior, and “attract over recruit.” Hear how habits like daily idea journals, book-driven training, and staged rehearsals turned creativity into a repeatable process. Whether you’re building a startup, refining product-market fit, or leading teams, this episode distills the world-building tactics that create attention, loyalty, and growth. Listen now to get the key ideas in minutes.
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