How John Casmon Scaled to $145M in Multifamily by Turning Rejection Into Investor Trust
Description
Episode Summary
In this episode of Groundbreakers, John Casmon, founder of Casmon Capital Group, shares his journey from leading marketing campaigns at General Motors to building a $145M multifamily portfolio. John walks us through how he leveraged his corporate skill set, navigated early rejections, and built lasting investor relationships by focusing on education and trust.
Key Points Discussed
- From Marketing to Multifamily: John explains how working on multi-million-dollar ad campaigns for Fortune 500 companies helped him build the storytelling and relationship skills he’d later apply to raising capital and launching Casmon Capital Group.
- House Hacking to $145M AUM: John got his start by house hacking a duplex while working full-time. He shares how that first deal gave him the confidence and experience to go bigger—eventually scaling his portfolio through joint ventures and syndications.
- Investor Education as a Superpower: Rejection from early investor conversations didn’t stop John—instead, it inspired him to create a platform to help others. His thought leadership through podcasts, blogs, and speaking has become his biggest capital-raising asset.
- Partnerships and Positioning: John discusses the power of positioning and what it really takes to attract investors who trust you with their capital. He also shares insights into finding great operators and building partnerships that last.
- Lessons from the Journey: From learning the value of alignment with co-GPs to focusing on long-term credibility over short-term wins, John’s journey is packed with hard-won insights every aspiring syndicator needs to hear.
Guest Information
- Name: John Casmon
- Role: Founder at Casmon Capital Group
- LinkedIn: John Casmon
- Website: Casmon Capital Group
Conclusion
John Casmon’s story is a playbook for any aspiring investor looking to scale from side hustle to full-time real estate entrepreneur. His marketing background, resilience through early setbacks, and dedication to serving others have made him a trusted voice in multifamily investing.
Connect with John to learn more about his work at Casmon Capital Group and how he helps busy professionals passively invest in real estate.
United States
