How Landmark Reimagined Loyalty: The Shukran Program Story (#726)
Update: 2025-11-27
Description
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
In this episode of Let's Talk Loyalty and Loyalty TV, we sit down with Aoun Raza and Emily Ong from Landmark Group’s Shukran program, one of the GCC’s most successful loyalty programs with over 14 million active members.
They also discuss Shukran’s program revamp, its impact on engagement, and strategies for building lasting loyalty.
Hosted by Lisa Brightwell.
Show Notes:
1) Aoun Raza
2) Emily Ong
4) How to Lead in Product Management by Roman Pickler - Book recommendation
5) Never Lose A Customer Again by Joey Coleman - Book recommendation
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