Virgin Active Rewards: Turning Wellness into Lasting Habits
Update: 2025-12-18
Description
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
In today's episode, Ros Netto, Global Head of Rewards at Virgin Active, shares how their program motivates members through gamification, milestones, and personalized experiences. She discusses the challenges of scaling globally while creating meaningful connections that go beyond points, inspiring loyalty that truly transforms members’ wellness journeys.
Hosted by Joanna Witsch
This episode is sponsored by Comarch
Show Notes:
1) Ros Netto
3) Book recommendation: The Happiness Project
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