How Lianna Patch Reinvented Her Copywriting Business
Update: 2024-04-03
Description
Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy.
Brian and Lianna’s conversation was recorded on December 13th, 2023.
- (00:00 ) - How Lianna Patch Reinvented Her Copywriting Business
- (01:48 ) - The evolution of Pubchline copy
- (07:02 ) - Lianna's main client base
- (08:26 ) - How to be an ideal client
- (11:03 ) - How Lianna structures her business
- (15:44 ) - Offering productized services
- (19:02 ) - ..And larger projects?
- (20:06 ) - 2024's roadmap
- (24:05 ) - Moving from consulting to "passive" revenue
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