How Liquid Death Became a $1.4 Billion Water Brand (By Breaking Every Rule)
Description
Today we’re talking about how to market a boring product in a crowded industry.
We're talking Liquid Death.
We’ll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study to show you their tactic is backed by science, and then give you the playbook how you apply it to your business.
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