How MetaMask Is Becoming Crypto’s Everything Wallet
Description
In Episode 42 of Chain Reactions, we sit down with Nicole Liu, Director of Product Marketing at MetaMask, to explore how the wallet is evolving from a utility into a full-stack onchain finance platform.
Nicole walks us through recent launches, from MetaMask Card to trading perps to the new Polymarket integration, and how her team balances trust, education, and emotional resonance while marketing a product used by millions.
We also get into the lessons she's bringing from AmEx and Mastercard, how she thinks about segmentation in crypto, and why product marketing in crypto is still being written in real time.
If you care about growth, wallets, or what comes after rewards, don’t miss this one.
Listen and mint the episode at pods.media/myosinxyz
United States
