How Mike Andes Built a 150-Location Lawn Care Franchise
Description
What does it take to scale a lawn care business from a single mower to more than 150 franchise locations?
In this in-depth interview, Mike Andes, founder of Augusta Lawn Care and one of the leading voices in the home-services industry, breaks down the systems, mindset, and strategies behind his rapid franchise expansion.
Mike shares how he went from starting college at 13, to nearly pursuing a medical career, to ultimately building an eight-figure lawn care empire. In this episode, we cover:
• How Augusta grew from zero to 150+ locations
• Why leadership becomes more important than sales at scale
• The most common mistakes small operators make when expanding
• How the P4P (pay-for-performance) model increases labour efficiency
• The role of content, branding, and media in franchise growth
• What Mike learned from attending Jim’s Mowing training in Australia
• The impact of simplifying services and tightening route density
• Where AI and robotics will reshape the industry over the next decade
• Practical steps any operator can implement immediately to improve profitability
Whether you’re a franchisee, a franchisor, or an independent operator aiming to grow, this episode offers clear, actionable insights into building a scalable and sustainable service business.
United States
