How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne
Update: 2024-05-15
Description
Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they managed to challenge the incumbent banks with their distinctive "hot coral" card and referral scheme. 9 years later they are an established brand in the category and AJ Coyne has been tasked with creating emotional advertising to help continue to grow their market share.
Timestamps
- 00:00 - Intro
- 00:44 - AJ’s marketing background
- 02:49 - What can clients learn from agencies
- 07:40 - AJ’s time at Klarna
- 09:48 - Taking the CMO job at Monzo
- 10:49 - The emotion of money
- 14:02 - Focusing on a world class customer experience
- 23:07 - Positioning Monzo as a bank in a sea of neo banks
- 24:09 - Monzo’s new brand campaign
- 27:22 - Embedding Monzo in culture
- 29:15 - Advice for being a young CMO
- 33:05 - How to deal with things going wrong
- 36:33 - Fostering creativity in an organisation
- 37:55 - How AJ is creating the Monzo culture
- 38:45 - AJ’s parting advice
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