From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman
Update: 2024-07-10
Description
Ellie Norman has been at the top end of some of the biggest organisations in the world, having held senior marketing roles at Formula 1 and Virgin Media. Most recently, Ellie has been the Chief Communications Officer of Manchester United, one of the most high-pressure jobs in the world. In this episode I talk to Ellie about what it takes to drive success at the very top of your game.
Timestamps
- 00:00 - Intro
- 00:48 - Celebrating Southampton FC
- 03:12 - Ellie’s marketing background
- 07:29 - Virgin Media campaign with Usain Bolt
- 12:09 - Why Ellie moved to Formula 1
- 15:12 - How Formula 1 owns the brand
- 17:51 - The Drive to Survive partnership with Netflix
- 25:59 - Moving to work for Manchester United
- 29:51 - Goals for the CMO of Manchester United
- 31:23 - When do people choose the club they support
- 32:59 - What role does social media play for Manchester United
- 35:01 - Dealing with scrutiny as a huge brand
- 37:10 - How Manchester United work with huge sponsor deals
- 41:39 - How do you do a great brand partnership
- 47:59 - Ellie’s one peice of advice for marketers
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