Fame, Feeling & Flamingos: how consistency helped Very hit new heights
Description
Jess Myers CCO of The Very Group, returns to the podcast sharing the success of her role over the past year. We'll explore how Jess and her team navigates the crucial "Golden Quarter" leading up to Christmas, the importance of creative consistency, and the successes they've achieved by sticking with what works. Plus, we'll hear about the innovative launch of the Very Media Group and how their flamingo-themed campaigns resonate with customers.
Jess also sheds light on balancing commercial objectives with customer experience, fostering collaborative relationships, and the unique challenges of her executive role. Whether it's optimizing holiday ads or championing a vibrant company culture, Jess’s insights are sure to inspire.
Timestamps
00:00 - Start
01:07 - Jess’ custom merch for the podcast
02:07 - Jess’ review of the year at Very
04:28 - From Chief Marketing Officer to Chief Customer Officer - what’s changed
06:17 - How marketers can thrive in the boardroom
08:53 - Embracing “hun culture”
12:35 - How important the golden quarter is for retailers
15:46 - Why Very chose the run the same campaign at Christmas
21:05 - Why short term is important in the Golden Quarter
28:40 - Launching the Very Media Group
31:03 - Launching House of Flamingo
34:18 - Jess’ learnings from the last year at Very
35:45 - Making the most out of your agencies
39:29 - Closing thoughts
United States
