Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)

Update: 2024-10-23

Description

Elfried Samba is CEO of Butterfly 3ffect. Samba immigrated from D.R. Congo to the UK at age 14 before rising to prominence in the Social media space through his work at global fitness brand, Gymshark.

Timestamps

00:00:00 - Intro
00:00:52 - Why Elfried Samba wears a hat
00:03:49 - Elfried’s dissertation on social media
00:10:23 - The skills most in demand in 2024
00:12:36 - Elfried’s early work at Gymshark
00:21:11 - The challenges of scaling up
00:26:23 - Elfried’s approach to personal growth
00:36:01 - How Elfried approaches finding talented people
00:41:59 - Why Elfried left Gymshark
00:49:26 - Scaling through influencers and community
01:00:52 - Power of personal brands

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00:00

Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)

#box-pro-ellipsis-17297874072023{-webkit-line-clamp:2;}Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)

Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)

Jon Evans

Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)