DiscoverThe Retail PodcastHow NRF’s Big Show Is Changing: AI Stage, Q&As & 40,000 Retail Pros
How NRF’s Big Show Is Changing: AI Stage, Q&As & 40,000 Retail Pros

How NRF’s Big Show Is Changing: AI Stage, Q&As & 40,000 Retail Pros

Update: 2025-12-10
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This year, NRF is turning the dial up on everything: AI, interactivity, speakers and scaling a 40,000‑person global audience.


In this episode, I sit down with Jill from NRF to unpack how the team is bringing the 2026 global theme “The Next Now” to life at the Big Show in the US – and why this could be one of the strongest speaker lineups yet.


We dig into how what’s next is already here for retail – from AI‑driven shopping journeys to a new generation of talent that expects to participate in content rather than sit through one‑to‑many lectures. Jill shares how NRF has re‑engineered parts of the show to serve that next generation without losing what long‑time attendees love.


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🔗 References:


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⏱️ Timestamps

00:00:00 – Intro: the Big Show is 38 days away


00:00:35 – Welcoming Jill back & post‑Thanksgiving catch‑up


00:00:56 – Why the show happens after Christmas & representing retailers


00:01:17 – Why this year’s speaker lineup feels different


00:01:37 – Theme “The Next Now” and the 2026 global framing


00:01:58 – One global theme, local flavors & 100+ countries at the Big Show


00:02:18 – AI, generative shopping engines & hockey‑stick tech change


00:02:40 – Next‑gen retail talent replacing the old guard


00:03:03 – What younger audiences want: conversation, not lectures


00:03:22 – Designing content for the up‑and‑coming generation


00:03:44 – Host reflection: last year’s opener & new‑world expectations


00:04:14 – The challenge of serving 4–5,000 people in one room


00:04:35 – You can’t please everyone, but you can make them learn


00:04:55 – What’s new #1: the dedicated AI Stage in the River Pavilion


00:05:17 – General AI vs generative AI content & expert roundtables

00:10:09 – Opening tradition: board chair interview & the 107th show


00:16:54 – 14 years of conversations and “see you in 38 days”

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#TheRetailPodcast #NRF

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How NRF’s Big Show Is Changing: AI Stage, Q&As & 40,000 Retail Pros

How NRF’s Big Show Is Changing: AI Stage, Q&As & 40,000 Retail Pros

The Retail Podcast