Lighting, the secrets, the layers and the ROI. (Deep Dive)
Description
In this enlightening episode, we delve into the transformative power of retail lighting with Stefan Ståhl VP of Lighting & Kristian Renström Head of Lighting at ITAB, a leader in creating innovative store environments.
Discover how strategic lighting not only enhances the customer experience but also boosts sales significantly.
Links to ITAB:
- ITAB Official Website: www.itab.com
- ITAB Lighting Solutions:
- https://itab.com/products-and-services/products/retail-lighting
- ITAB Contact Page: www.itab.com/contact-us
Retail spaces hold a secret: the strategic use of light. It's a subtle yet powerful tool that retailers wield to shape shopping experiences and influence consumer behaviour. But is it an artful enhancement or a manipulative ploy?
Consider accent lighting: it can spotlight products, creating an illusion of importance and manipulating our desire to purchase. Warm tones invite comfort, while cooler tones spur efficiency. It's psychological, a nudge towards spending.
Energy efficiency becomes a moral question. Lighting, a significant energy consumer, has cost and environmental implications. Retailers are at a crossroads: continue traditional practices or adopt sustainable, cost-saving technologies?
Lighting as art is another facet. It draws attention, creates ambience, and can even turn a store visit into a sensory experience. Yet, it raises questions about authenticity. Are consumers experiencing a product's true appeal, or is it a light-crafted façade? #RetailLightinh #SalesBoost #LightingStrategy #LEDInnovation #RetailDesign #SustainableRetail #CustomerExperience #EnergyEfficiency #RetailTechnology #EcoFriendlyBusiness
United States
