DiscoverSmarter Building Materials MarketingHow Oldcastle APG Blends High-Tech Marketing with High-Touch Relationships
How Oldcastle APG Blends High-Tech Marketing with High-Touch Relationships

How Oldcastle APG Blends High-Tech Marketing with High-Touch Relationships

Update: 2025-07-14
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What does it take to lead growth inside one of the most recognizable names in building products?


Beth sits down with Jenny Nail, Chief Revenue Officer at Oldcastle APG, to explore how the brand has evolved beyond masonry into a full outdoor living powerhouse. Jenny shares how Oldcastle APG is balancing B2B partnerships with a growing direct-to-consumer focus, how customer decision-making is shifting, and why internal culture plays a critical role in long-term success.

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How Oldcastle APG Blends High-Tech Marketing with High-Touch Relationships

How Oldcastle APG Blends High-Tech Marketing with High-Touch Relationships

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