DiscoverThe Bitcoin MatrixHow One Family Built a Bitcoin Business From Rock Bottom
How One Family Built a Bitcoin Business From Rock Bottom

How One Family Built a Bitcoin Business From Rock Bottom

Update: 2025-06-23
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In this episode, I chat with Pablo from Panties for Bitcoin, a family-run business that designs high-quality undergarments. He shares the economic realities of Argentina, the dangers of hyperinflation, and the passion behind creating a slow-fashion Bitcoin brand.


––– Offers & Discounts –––


Theya is the world’s simplest Bitcoin self-custody solution. Download Theya Now at theya.us/cedric


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The best Team Bitcoin merch is at HodlersOfficial.com. Use the code Matrix for a discount on your order.


Become a sponsor of the show: https://thebitcoinmatrix.com/sponsors/


––– Get To Know Today's Guest –––


• Panties for Bitcoin on X: https://x.com/PantiesBitcoin


• Panties for Bitcoin on Nostr: npub16xcnlkwcvrasle96yzpqywqy5hqyku483lwk843a0r70gsmr4r9sa7np3r


––– Socials –––


• Check out our new website at https://TheBitcoinMatrix.Com


• Follow Cedric Youngelman on X: https://x.com/cedyoungelman


• Follow The Bitcoin Matrix Podcast on X: https://x.com/_bitcoinmatrix


• Follow Cedric Youngelman on Nostr: npub12tq9jxmt707gd5vnce3tqllpm67ktr0mqskcvy58qqa4d074pz9s4ukdcs


––– Chapters –––


00:00 - Intro


01:00 - From Argentina to Canada: A Family Business Legacy


03:00 - Early Career in Underwear Manufacturing


05:00 - Economic Crisis & Emigration Story


08:00 - Hyperinflation in Argentina Explained


10:30 - First Encounters with Bitcoin


13:00 - Cancer Diagnosis & a Life-Changing Pivot


16:00 - Creating a Bitcoin-Centric Brand


18:00 - Getting the Family on Board with Bitcoin


20:00 - Bitcoin Conferences & Community Growth


23:00 - Trading vs. Building Value


25:00 - Bitcoin-Only Business Philosophy


27:00 - The Role of Design & Quality in Their Brand


30:00 - Embracing “Slow Fashion” on a Bitcoin Standard


32:00 - Working with Family & Bitcoin-Fueled Unity


34:00 - Lessons on Uncertainty, Growth & Inspiration


DISCLAIMER: All views in this episode are our own and DO NOT reflect the opinions/views of any of our guests or sponsors.


I want to take a moment to express my heartfelt gratitude to all of you for tuning in, supporting the show, and contributing.


Thank you for listening!

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How One Family Built a Bitcoin Business From Rock Bottom

How One Family Built a Bitcoin Business From Rock Bottom