#25: What does it take to win one of the most groundbreaking public school projects in the US? Laura Gwyn, Managing Director at Perkins&Will, joins Tyler Suomala to share how her team secured the first Living Building Certified public school. From building a mission-driven team to delivering a pitch that combined expertise with authenticity, Laura breaks down what it really takes to lead at the highest level.

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Learn more about Perkins&Will: https://perkinswill.com/studio/durham/ 

Here’s what you’ll learn in the episode: 

→ What one public school project reveals about the future of sustainable design

→ The truth about Living Building Certification (and why it makes LEED look like a warm-up act)

→ What never gets said about building a winning project team, but made all the difference here

→ The tiny RFP details that actually win high-stakes, sustainability-first projects (most firms overlook these)

→ When Laura’s team tore up the usual interview playbook, and how that bold move sealed the deal

→ What happened when the team got personal – and why storytelling might be your most powerful tool

→ How to “control the controllables” during an unpredictable RFP process, and stay in the driver’s seat

→ The surprising moment during the kickoff site walk that changed everything

→ The one piece of advice Laura gives every firm leader chasing their next seminal win

(03:08 ) Designing a nature-based learning environment

(08:20 ) The legacy of Perkins&Will in education

(10:11 ) Building the right partnerships to win

(14:53 ) A cultural approach to architecture

(18:28 ) What soul-searching revealed about the team

(23:01 ) Creating a growth hub for firm owners

(26:36 ) Why in-person engagement still matters

(30:01 ) Behind the scenes of the project kickoff

(31:17 ) How the perfect site was selected

(36:55 ) The strategy behind “controlling the controllables”

(41:23 ) What it means to embrace seminal moments

(42:31 ) A fresh take on leadership and gratitude

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