How Personal Stories Build Public Trust in Just 7 Minutes with Aaron Calafato
Description
“The shortest distance between two souls is a story.” — Aaron Calafato
Aaron Calafato doesn’t just teach storytelling—he lives it.
In this episode, we dive into what it really means to lead with story, both as an artist and a business strategist. Aaron shares how he built an audience (and a business) by showing up authentically and consistently, telling personal stories that are never just about him.
We discuss the fine line between self-expression and self-indulgence, how personal narratives can unlock professional growth, and why he refuses to monetize his podcast Seven Minute Stories.
This conversation is full of heart, humor, and hard-earned wisdom for anyone trying to build trust through story.
In this episode, you will learn to:
- Identify the differences between storytelling as a gift and storytelling as a performance
- Use personal stories to create trust, not just attention
- Balance art and business while staying true to your values
- Build long-term brand equity through consistent storytelling
- Avoid the trap of trying to be “cool” when what people really want is connection
Follow Aaron on:
or listen to his show, Seven Minute Stories, HERE!
And for more storytelling tips and tricks,
Visit rainbennett.com or thestorytellinglabpodcast.com
Follow on TikTok @rainbennett.storyeller
Follow on Twitter @rainbennett
Follow on Instagram @rainbennett
Follow on Facebook @thestorytellinglab
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