“If you're not leaning into your own abracadabra, you're leaving your competitive advantage on the table.” says magician and marketer, Jimi Gibson.

What if storytelling wasn’t just about clever hooks or flashy content—but instead about casting spells that transform how people feel and act?

In this episode, Rain sits down with Jimi Gibson, a marketing strategist, TEDx speaker, and lifelong magician, to explore the deep parallels between magic and storytelling. Jimi shares how the neuroscience behind awe, attention, and trust can be reverse-engineered into any brand message or business interaction.

He even performs a mind-blowing magic trick live on the show—proving firsthand how story structure mirrors a magic trick’s setup, curiosity, and climax.

Whether you’re a founder, marketer, or content creator, this episode reveals how to tap into your own “abracadabra” and use it to spark genuine human connection.

In this episode, you will learn to:

• See storytelling as a biological sequence of connection, curiosity, and closure
• Use the magician’s mindset to build anticipation and deliver transformation
• Apply the three-part structure of a magic trick to your content and copywriting
• Translate your personal quirks into brand authenticity and visibility
• Reframe timing as a tool for trust—not just attention

For more storytelling tips and tricks,

Visit my website rainbennett.com or thestorytellinglabpodcast.com

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