In this episode of the Podcasting Secrets show with host Nathan Gwilliam and guest Brian Balduf, shares his journey from building and selling a video company over 25 years to launching CEO Bros After Hours with multi-camera production from day one. Discover why starting with video gives podcasters a competitive advantage during the industry's audio-to-video transition, the brutal truth about being all in as an entrepreneur that costs friendships and family time, and proven strategies for surviving economic crashes. Learn the product development approach that separates year one experimentation from monetization planning, how to handle YouTube's arbitrary content flags, and why most podcasters quit by episode five when reality hits. Plus, get tactical advice on guest management, understanding your audience beyond basic demographics, and marketing strategies after publishing dozens of episodes. Brian reveals financial planning mistakes entrepreneurs make, the power of sharing authentic failure stories, and networking tactics that compress learning curves significantly.

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