How Real Customer Conversations Drive Smarter Decisions with Gaurav Gupta
Description
š„ Growth Capital Podcast ā Episode 48 š„
What happens when founders actually listen to their customers? In this episode of the Growth Capital Podcast, host Justin Dixon sits down with Gaurav Gupta, Founder & CEO of Squantoāa gig marketplace app for live entertainment.
What started as a simple tipping and discovery app for street performers quickly evolved into something bigger. Through countless customer conversations, Gaurav realized the real challenges performers and venues faced: landing gigs, sorting through hundreds of applicants, and building trust in a two-sided marketplace.
In this episode, youāll learn:
š¹ Why assumptions can lead startups in the wrong direction
š¹ How customer feedback drives pivots that matter
š¹ The challenge of choosing the right ICP (Ideal Customer Profile)
š¹ How AI can bring clarity to chaotic processes (and when it doesnāt belong)
š¹ Why failure in startups still makes you a stronger professional
Gauravās story is a masterclass in adapting strategy to customer realityāsomething every founder, investor, and operator can learn from.
š© Connect with Gaurav and learn more about Squanto: https://squanto.app/
š§ Email: gaurav@squanto.app
š If you found this episode valuable, please like, comment, and subscribe to the channel. Your feedback helps us bring more insights from leaders shaping the future of startups and growth.
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